I build technology that meets people where they are.
I’m fascinated by the space where human behavior meets technology, especially when consumer experiences feel personal, not generic. I believe the best solutions are deeply local and contextual, because people’s lives are beautifully complex, and one-size-fits-all rarely fits anyone well (and coming from a Filirican background, am very familiar with not fitting boxes!)
Currently: Building in the consumer space, focused on how technology can meaningfully improve the everyday moments that matter most. Stay tuned!
Background: I’ve been fortunate to work across different facets of daily life — how people get what they need quickly and locally (DoorDash), stay connected (Meta), find homes (Apartment List), and navigate travel safely and securely (CLEAR). Earlier, I worked on the finance side, having spent five years at Goldman Sachs and exploring it from a policy lens at The White House Office of Management and Budget.
Investing & Advising: I work with founders who share a belief that the best consumer products understand context, respect regional differences, and solve real problems in people’s daily lives.
Community: I serve on nonprofit boards such as First Graduate and Harvard Alumni for Women’s Empowerment, focused on education and access.
Education: I’m a graduate of the Harvard Kennedy School, The Wharton School, and Boston University.
When I’m not thinking about consumer behavior, you’ll find me exploring new cities, training for a race, or getting lost in a compelling book.
Always happy to chat about consumer tech, local solutions, or just life in general.
jenina soto 